African brands spend over $40 million a year to advertise in the world’s richest soccer league
African brands spend over $40 million a year to advertise in the world’s richest soccer league 1It’s hard to miss the SportPesa logo at an Everton FC home soccer match in the English Premier League. The Kenyan sport betting firm’s logo is slapped on the team’s shirts and across the stadium as part of a five-year £48 million ($62 million) deal as Everton’s main sponsor. It’s also one of many such deals which see African brands …
News story posted on 2019-11-29T07:45:00.0000000Z