How Ole Miss won Internet with Lane Kiffin, Baby Yoda and ‘The Mandalorian’
Long before Ole Miss announced the hiring of Lane Kiffin as its football coach Saturday, the communications arm of the athletic department in Oxford had a plan. It’s not enough these days to simply push news via your social channels. No, in today’s day and age of social media, marketing and communications departments strive for creative and …
News story posted on 2019-12-09T19:57:00.0000000Z
